6/17/18 - How to Sell Yourself in a Video Interview, According to a Remote Worker
by Kanika Tolver
As an Information Technology professional for the last 14 years, I have discovered a passion for applying to 100% remote jobs. Most of these remote-friendly companies are not in my local Washington D.C. area. Therefore, the entire interview process is done via video using Skype, Google hangout or Zoom. Even companies in my local area have decided to utilize video technologies to pre-screen employees before they request a face-to-face interview. The gift and curse of conducting interviews via video conferencing are that you don’t have to get all dressed up, but you have to sell your personality, experience, and knowledge on camera.
Throughout my career, I have conducted over 20 video job interviews with federal government agencies and private sector companies. I’ve learned a lot about how to sell myself by simply being authentic and adapting to the energy of the interview panel. Because I have been successful, I know that you can sell yourself into the job of your dreams and never step foot in a corporate office.
1. Get on Camera in a Bright and Quiet Place
When I perform my video job interviews I always make sure I am in a quiet place in my house on in a private office at a coworking space. I make sure to turn off my cell phone and music so there are no distractions. Also, since you are going on camera via your laptop or desktop, make sure you are in a room with good lighting, so the interview panel can clearly see your face.
2. Be Presentable, But Don’t Over Dress
For all of my video job interviews, I dress casually. I usually iron a long sleeve blue denim button down top. I make sure my hair looks perfect, apply light makeup with a neutral lip gloss, and wear my red eyeglasses, which is my signature cool geek look. It is not necessary to dress up in business attire for a video interview because they will only see your you face and chest. Not to mention, you want them to see your authentic self and fancy clothes may be a distraction.
3. Bring Authentic Energy on Camera
Now that I am dressed comfortably in my casual cool geek attire, it’s time to sell the real me. I always do my best to provide a warm welcome at the beginning of the interview. Also, since I have a big personality, I try to convey my excitement, passion and drive throughout the entire interview. Most companies are looking for a culture fit so it’s important to let the interview panel know who you are on camera without being fake. Please be the real you, so you can easily describe your expertise and past work experience.
4. Clearly Answer the Interview Questions
I love answering job interview questions in the form of storytelling and technical explanations. When I am asked about my past career roles, I briefly describe each role and give them a small snapshot of what I did and what I accomplished. I am always prepared to answer scenario-based questions, clearly describing how I would develop and execute a technical solution. You have to sell your knowledge on camera by making good eye contact, smiling as you respond and projecting your voice so they can hear you. It’s important for you to ask non-typical questions at the end of the interview. You want to ask questions that will amaze them about their company, technical processes and the role. Always make sure you stand out from the other candidates.
5. Follow-Up with a Thank You Email
Once the video interview is over, you want to send them a thank you email to display your interest in the role. Most of my video interviews involved more than 1 round with a new interviewer. So, I always send a thank you email within 24 hours of the interview. Always display your excitement for the role you interviewed for when you compose your thank you email. Lastly, make sure you sell why you would be a good fit role in the thank you email.
In the future, video job interviews will continue to become more popular. Please be ready to sell your personal and career brand on camera. Most good companies are looking for authentic personalities, strong career experiences and solid technical knowledge.
Kanika Tolver is a former highly-decorated government employee turned rebel entrepreneur and Certified Professional Coach. She is a serial innovator who’s fueled by an extraordinary commitment to social change and to helping others create their own “epic lives.” Tolver helps individuals establish themselves at the “architect of their own life” to realize career, business, life and spiritual success — all in a way that promotes restoration, balance and nurturing one’s authentic self. Her services include career coaching and technology coaching.